Shoot What You Eat was born out of the backlash at people who enjoy sharing their love of food over social media in general, and specifically, Instagram. Everyone makes fun of people who share pictures of what they’re eating, yet most people do it at one point or another.

A haven for everything food and food photography related, Shoot What You Eat features recipes created, cooked, styled and photographed by me, Don Crossland. I also share culinary adventures abroad, my favorite cookbooks and anything relating to eating and creating beautiful images of food and food culture.

A cookbook based in part on recipes from this site is available at the iTunes Bookstore called Fresh Food, Fresh Ingredients. It features exclusive recipes and is an enhanced Mutli-Touch interactive format with videos, slideshows and pop-up tips.

In the interests of sharing, the latest Instagram photos that are tagged with #swye will be featured in the sidebar of the site.

Food sharers, unite!